Intergaz · Proposal

Intergaz

2026

Confidential Proposal · 2026

The energy of Intergaz. Brought to life.

Introducing a distinctive animated brand ambassador designed to make Intergaz more recognisable, relatable and memorable. Meet the Intergaz Flame.

Prepared for: Intergaz
Prepared by: Thriving Venture
Date: 2026

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01 · The Opportunity

A trusted brand deserves a distinctive voice.

Intergaz already has the experience, credibility and recognisable flame symbol. The opportunity is to transform that symbol into a living communication asset that gives the brand a more human presence and makes complex energy topics easier to understand.

Simplify energy communication

Explain products, services and safety information in a clear and approachable way.

Strengthen brand recognition

Create a distinctive visual asset that audiences consistently associate with Intergaz.

Build a consistent brand voice

Connect residential, commercial, mobility and service communications through a single brand ambassador.

Create a stronger human connection

Give Intergaz a warmer, more contemporary presence that can engage families, businesses and younger audiences without compromising trust or professionalism.

02 · The Flame

From brand symbol to brand ambassador.

Born directly from the Intergaz identity, the Flame brings together the two sides of the brand. The character is helpful, dependable, energetic and reassuring — able to explain, guide and engage while maintaining the professionalism and credibility expected from Intergaz.

Red
Warmth · Energy · Action · Human connection
Blue
Trust · Control · Efficiency · Modernity
Friendly, never frivolous
Warm and approachable, but never childish, careless or overly comedic.
Polished and controlled
Red and blue energy form the character at the start of each story and return to the Intergaz logo at the end.

Outcome

A clear visual connection between the character and the brand in every execution.

03 · Brand Platform

Meet the energy behind every day.

Intergaz powers moments people rarely stop to think about. A warm shower. A family meal. A restaurant preparing for service. A hotel welcoming its guests. A business continuing to operate. The Intergaz Flame makes that energy visible, understandable and memorable.

For Home
Cooking, heating, hot water and outdoor living.
For Business
Hospitality, agriculture, industry and commercial operations.
On the Road
Autogas, mobility, efficiency and modern transportation.
Safety and Service
Delivery, installation, inspections, maintenance and responsible energy use.

"Intergaz. Your solution to gas energy."

04 · Content System

One character. Many useful stories.

The Intergaz Flame gives the brand a flexible content system that can be used throughout the year.

Everyday Energy
Show how Intergaz supports the moments and routines of daily life.
Intergaz Explains
Make products, services and frequently asked questions easier to understand.
Safety Made Simple
Communicate important safety guidance clearly and responsibly.
Business in Motion
Show how Intergaz supports hospitality, agriculture, industry and other commercial sectors.

A repeatable story formula

Designed for 6-second, 10-second, 15-second and 30-second content across social media, digital advertising, television and the Intergaz website.

01 · The need
Begin with a familiar moment, question or customer challenge.
02 · The flame appears
Red and blue energy enter the scene and form the character.
03 · The solution
The Flame explains or demonstrates how Intergaz can help.
04 · The brand reveal
The character transforms back into the Intergaz logo.

05 · Launch Film

The energy was there all along.

A fast-paced 10-second launch film introduces the Intergaz Flame by following red and blue energy through the different places Intergaz supports.

06 · What We Build

Not simply a mascot. A complete brand system.

Thriving Venture will develop the Intergaz Flame into a production-ready communication asset that can be used consistently across campaigns and channels.

Character system
Final character refinement, expressions, poses and visual usage guidelines.
Voice and personality
Define how the Flame speaks, behaves and interacts with different audiences.
Signature motion
Create its entrance, gestures, movement language and transformation into the Intergaz logo.
Launch production
Produce the launch film and the first series of social media content.

Outcome

A flexible system that lets Intergaz create more consistent content while strengthening the relationship between the character and the brand over time.

08 · Next Steps

Bringing the Intergaz Flame to life.

Four focused stages to move from concept to consistent rollout.

01 · Refine the character
Finalise the appearance of the Flame across residential, commercial and corporate communication.
02 · Define its voice and movement
Develop its personality, speech style, expressions and signature animation.
03 · Produce the pilot
Create the launch film and the first social media content examples.
04 · Build the rollout
Prepare the initial three-month content plan and establish the character's role across Intergaz communication.

07 · Selected Work

Relevant experience. Proven execution.

A selection of projects demonstrating our ability to create brand characters, digital ambassadors and AI-powered campaign content — from character creation to full campaign execution.